Web - Viral
NISMO Electric Racer
Electric Studios
Ahead of Formula E’s Tokyo E-Prix on 17th and 18th May 2025, Nissan released a ‘80s-inspired, 16-bit racing game. Playable online, ‘NISMO Electric Racer Tokyo’, pays homage to Japan’s gaming history, with gamers able to zoom down cherry-blossom clad streets, iconic cityscapes and even past Mount Fuji.
The team designed, illustrated and developed all assets within the game, including the car, scenery, buildings, and of course playable characters. Users are able to choose between Nissan Formula E teammates - Oliver Rowland and Norman Nato.
The team also designed the matching, special-edition,16-bit inspired racecar liveries that were donned at the race IRL in Tokyo, which carried Oliver Rowland over the finish line, securing a home win for Nissan. All in all, the campaign was a massive hit among both long-time fans and newcomers, and we saw some mind-blowing high scores appear on the leaderboard as the game became semi-viral.
CREW
Design & Animation: Electric Studios
Creative Director: Geoff Parsons
Art Director: Kurt Champion
Executive Producer: Sam Katz
Producer: Samia Ahmed Turner
Illustrator: Kentaro Yoshida
Animator: Matias Poggini
Designer: Emily Shilling
Game Development: RAW.digital.
Agency: Dark Horses
Agency CCO: Steve Howell
Agency CDs: Sean Johnson, Josh Pearce
Agency Creatives: Hannah Rendell, Lara Hallam
Agency Producer: Leah Wattley
Edit: Steve Fowler, Ashley Teegler
Software
Procreate, After Effects, Aesprite, Photoshop, Illustrator, Game was made using HTML5, JavaScript / PixiJS
