Web- Viral
McDonald's - Breakfast Productivity Webinar
Electric Theatre Collective
Viral content creator Zac Alsop has collaborated with McDonald's to bring you the Breakfast Productivity Webinar. Streamed at the start of December 2025, during the peak of 'office Christmas parties', the film was designed as a way for you to appear ‘in a meeting’ during your hangover the morning after, accompanied by a hidden breakfast discount. (In other words, you can look like you’re in an important meeting and get that much‑needed Maccies breakfast for less.)
CREW
Agency: Leo Burnett
Creative Director: James Hodson
Creatives: Matt Adams & Will Butler
Agency Producer: Peter Williams & Kinga Lily
Director: Stefano Ottaviano
Design & Production Company: Electric Theatre Collective
Production Producer: Mike Facey
DOP: Jacob Niblett
Colour: Danyal Kadir
Executive Producer: Sam Katz
Producer: Mike Facey
Lead Designer: Ben Wood
Animation/Motion Graphics: Stephanie Dewhirst, Marou Rader, Marina Nakagawa, Betty Tzouliou & Luca Wright
Edit Assist: lulian Chiperi
Editor: Jamie O’Donnell (Nomad)
Sound: SINE