Live Event Installation & Projections
World of Warcraft - Midnight Gamescom 2026 Launch
Spinifex Group
The World of Warcraft: Midnight Gamescom launch activation transformed the Blizzard booth into a large-scale immersive stage environment, combining multiple six-metre-high LED surfaces with game-inspired physical scenic elements to extend the cinematic world of Azeroth into real space.
Designed as a fusion of digital media, lighting, sound and practical set design, the experience immersed audiences in a live battle for the Sunwell. Lady Liadrin, Lor'themar Theron and the forces of Azeroth confronted waves of Void creatures, led by a towering figure of Xal’atath across the screen architecture. Content moved seamlessly between physical and digital environments, blurring the line between stagecraft and in-game cinematic storytelling.
The result was a highly theatrical Gamescom centerpiece that combined narrative spectacle, technical integration and environmental design to deliver a memorable live reveal for Blizzard’s latest expansion.
CREW
Jason French, Will Skinner, Pepin Portingale, Jeremy Mansford, Thomas Pullar, Dan Cowan, Chris Frey
SOFTWARE
3DsMax, C4D, After Effects