Idents
ITV x loveholidays - Movies
Electric Theatre Collective
Six short films, each a loving representation of a different cinematic era or genre, sitting in ad breaks as well as before and after the main feature to remind the audience that a getaway holiday is in arms reach. Much research and development went into the design of the titles, looking at iconic eras goneby of cinema and reimagining, adapting and bringing something fresh to title design for 2026. The campaign relied on the design work to land, as it sat at the centre of the creative idea. The campaign targets adults aged 25-44 and their families during high affinity movie moments, creating sustained brand presence at the exact point when people are spending time with their loved ones and dreaming of their next adventure.
CREW
Agency: ARK Agency
Creatives: Charlotte Scobie and Tilly Scobie
Creative Partners: Xander Hart and Edward Usher
Production Partner: Hannah Needham

Production Company: Anonymous Content
Director: Elene Pettiti de Roreto
Producer: Maddy Perkins
EP/MD: Tor Fitzwilliams
Director of Photography: Monica Lenczewska
VFX, Design & Colour: Electric Theatre Collective
Colourist: Andi Chu
Executive Producer: Laura Northover
Design Producer: Mike Facey
VFX Producer: Jamie Hughes
Lead Design & Motion Designer: Jess Gaynor
Design: Ben King, Ben Wood, Sam Bellenger
VFX 2D Supervisor: Sarah Crux
Compositor: Scott Middleton
Edit: Cabin Edit
Sound: 750mph
Music: Resister Music