T. Rowe Price - Outperform the Index
Rodeo FX
rodeofx.com
Sometimes, you have to exceed reality. For this new project with the global investment company T. Rowe Price, our Paris team partnered once again with visionary director Antoine Bardou-Jacquet. The team took out to the towering heights of a busy city centre for a spot conceptualized by Digitas, exploring the delicate balance between performance and humanity. From playing with a zoetrope effects or a mysterious smoke wall to a character sprinting through the city, the team juggled with multiple realities and shots, stitching them together seamlessly.All of this unfolds across two distinct versions of the city: one bathed in daylight, where golden buildings shimmer in the sun, and the other cloaked in night, where rain and smoke glow under vibrant neon lights.
While the artistry shines in every shot, the main focus was to keep the spot grounded, ensuring the action always unfolds in an ultra-realistic setting. A perfect representation of how T. Rowe enables users to navigate through investments, without ever losing sight of reality. With this project, we were also honored to have one of our stills selected as the landing page for the Autodesk Flame software, the very same software used for our work in this campaign.
CREW
T. Rowe Price / Partizan / Antoine Bardou-Jacquet / Lisa Tauscher / Rodeo FX
Software
flame, nuke, houdini, maya, photoshop
