Commercials VFX
Kia - EV Range
Alt.vfx
Kia Australia’s latest EV Range campaign imagines a near-future household where humanoid robots are part of everyday life, until the arrival of Kia’s all-electric vehicles disrupts the hierarchy. Led by a character named Roger, the robots grow jealous of the advanced EV5, positioning Kia’s technology as superior even to intelligent machines. Blending humour and emotion, the campaign highlights the innovation and desirability of Kia’s expanding electric lineup, suggesting it’s so sophisticated it becomes the most coveted piece of tech in the home. Launched during the Australian Open, the campaign spans film, social and OOH.
CREW
VFX Supervisor: Col Renshaw
VFX Producer: Celeste Fairlie
CG Supervisor: Jordan McInnes
Heads of Department: Sam Lee, Chris Rentoul, Nick Angus, Jamie White, Matt Chance
Model: Mitchell Robinson, Lucien Sanders
Rigging: Anthony Hood, Isabelle Anderson-Schmidt
Animation: Brendan Jacquin, Kate Forrest, Laura Katzorke
FX: Cooper Johnstone
Lighting: Cerac Brown, David Chen, Dylan Lu, Sosuke Nawata
Comp: Ash Mears, Ivy Wu, Marc Gollenia, Pavel Trotsenko, Ryan Phillips, Sara Gronberg
Online: Ant Newton, Josh Kell
SOFTWARE
SideFX Houdini, Autodesk MAYA, Foundry Nuke, Autodesk Flame, Linux, Davinci Resolve