Commercial Animation
Genesis - No Old Ideas
Electric Theatre Collective
The Genesis 2026 GV70 SUV is in a league of its own. It rejects old ideas. Ideas which, in this film, take the metaphorical form of CG weathered and worn-out light bulb creatures. A horde of antagonists chasing (but failing) to cling onto and penetrate the latest luxury vehicle. Electric Theatre Collective worked closely with director Antoine Bardou-Jacquet to determine the look, movement and interaction of the bulbs, as well as how to successfully add the main light source 'in post'.
CREW
Agency: INNOCEAN
Director: Antoine Bardou-Jacquet
Production Company: Partizan
VFX & Colour: Electric Theatre Collective
Colourist: Connor Coolbear
Agency Producer: Natalie Santana
Production Producer: David Stewart
VFX & Colour: Electric Theatre Collective
Creative Director: Ryan Knowles
Managing Director, NY: Antonia Vlasto
Executive Producer : Polly Durrance
Senior Producer: Saskia Delius
Production Coordinator: Ryley King
CG Supervisor: Greg McKneally
Shoot Supervisors: Ryan Knowles & Andras Ormos
2D Lead: Christian Block
Animation Lead: Andras Ormos
Colourist: Connor Coolbear
Animators: Andras Ormos, Harry McCusker-Bland, Sauce Vilas, Han Park
Asset Build: Hendrik Freuer, Chloe Barbet, Alex Hickman, Noah Ross, Annie Rowland
Rigging: Nikolai Maderthoner
FX Artists: Sergio Morales Paz, Vaclav Cizkovsky, Alberto Scotti, Marcel Ruegenberg, Yousef Grierson, Marcel Ruegenberg
Lighting Artists: Alessandro Granella, Lennart Vulto, Chloe Barbet, Noah Ross, Hendrik Freuer
2D Artists: Petter Lindholm, Alberto Pizzocchero, Adam Woolrich, Kotryna Lidziute, Taylor Hyder, Scott Middleton, Rafa Vormittag, Jessica Hayes, Kingsley Bailey, Alex Gabucci (Longform)
DMP Artist: Victoria Pascual
Edit: Paper Cut
Sound: 750mph
SOFTWARE
Nuke, Flame, Maya, Houdini
