Live Event Installations & Projections
UFC311
Spinifex Group
Spinifex were invited to create the screen content for the UFC311 event to be held at the Intuit Dome in Los Angeles. Designing, animating and delivering the content for the venues unmatched halo screen surface. This included the event intro film, competitor walkouts, match results and interstitials. Including replacing the walkin content for a new fighter the day before the event!
UFC 311 made history as the highest-grossing MMA event in California. The January 2025 Event shattered previous UFC records. with a sold-out crowd of 18,370 at the Intuit Dome and a record-breaking live gate of $10.2 million and praised for setting a new standard in sports entertainment. By pushing the boundaries of visual storytelling, the event solidified UFC’s position as an entertainment leader, setting a new benchmark for future sports and entertainment experiences. In the USA alone, the event was broadcast live an estimated 600,000 PPV viewers tuned in on ESPN+
CREW
Creative Direction - Jason French, Hector Alvarez,
SOFTWARE
C4D, 3DSMax, After Effects