Web/Viral
Heath Ability - The Well Family
Cam Macaboo
Health Ability asked the Swinburne Living Lab to promote their broad service offering to clients (babies to seniors).Meet the Well family. Animated stories showcase their journey towards better lives through health Ability’s services.Our creative endeavour sought to artfully communicate the holistic and welcoming nature that permeates their process. The movement is fluid and dynamic, mimicking the ebb and flow of nature itself. Scenes are shot organically in one continuous move. With an aura of warmth, the design was constructed to envelop viewers in a comforting and inviting atmosphere.
CREW
Cam Macaboo (art director / animator / designer) Sonja Pedell (Lead researcher)
Stanislav Kolesnikov (Mix/Sound)
Candice Deville (Voice over)