IMPRINT - TEDxSydney 2022
TEDxSydney is the leading platform for the propagation of Australian ideas, creativity and innovation to the rest of the world. The 2022 event 'Imprint' brought together a stellar lineup of speakers, thinkers and performers who asked us to question on a personal and global scale what marks we want to leave behind.
Our brief was to create opening titles for for TEDxSydney’s flagship event with 2022’s theme of “Imprint” that would set the tone for the speakers and performers to come.Through a lens of past, present and future, we were tasked to investigate and communicate the imprints humanity has left – our decisions, stories and lives.Our goal was to bring to attention that each step we take creates a ripple effect – our today defines our tomorrow. Ultimately provoking the attendees to consider the question, “What mark will you leave?” Our approach explores how humanity has left its mark throughout time with motifs referencing storytelling, arts, culture, industrialisation, waste, and warfare.
These visuals reflect the hope, strength, courage, hubris and greed that shape our futures. The use of pages, hallways and tunnels in the film guides the viewers to travel between past, present and future, ending with a hopeful vision that beckons us to question what kind of futures we want to create.
Motion Director/Animation: Katrina CheAnimators: Paul Catoera, Uche Eze, Jamie Hoy
Client — TEDxSydneyConcept, Design, Motion — Studio 3AMScript — ToneSound Design — RumbleCreative Director: Jonathan KeyMotion Director/Animation: Katrina CheAnimators: Paul Catoera, Uche Eze, Jamie HoyStoryboard Artist: Mike SpiteriDesigners: Mike Spiteri, Julia Favaloro, Marty Luther, Earnest Capangpanan,Sound: Rumble | Script: Tone Agency
Cinema 4D, Houdini, After Effects, Premiere Pro, Photoshop, Illustrator