Commercials VFX
MARJAN (Eric Will's director cut)
Juice
The commercial features VFX and animation work, with highlights including water and fire simulations, dragon animation, and a mostly CG-generated environment. The use of VFX techniques in advertising shows how creative agencies can push the boundaries of storytelling and create immersive experiences for brand audiences.
The cinematic battle scene had VFX artists on the edge of their seats. This commercial is an example of how storytelling and VFX techniques can come together to create a memorable and impactful ad campaign.
The commercial was released before Ramadan and quickly went viral in Indonesia, garnering millions of views across various platforms.
This is the director's cut.
CREW
VFX & Post-production: Juice
Executive Producer: Simon Astbury
Head of Production: Maciej Gołębiowski
CG Producer: Damian Fabich
CG Supervisor: Piotr Koczan
CG Production Coordinators: Jerzy Sieroń, Tang Tang
Art Lead: Wojciech Magierski
Asset Lead: Kacper Kyc
Animation Lead: Tomasz Woroniak
Rendering & Compositing Lead: Seweryn Czarnecki
Concept Artists: Mateusz Michalski, Tomasz Świżewski, Maciej Haraf
Asset Artists: Denis Karpenko, Ewa Plecka, Filip Pyś, Kacper Kyc, Maciej Jasiński, Valeriia Hodovanets, Weronika Słodowy, Łukasz Podwysocki, Katia Vasylenko, Serhii Sidko, Aleksander Oszczak, Marcin Matczuk, Marlena Zadros, Justyna Dzida, Paweł Biegun, Alicja Zajączkowska
Rigging Artist: Tymoteusz Juras
Layout and Animation Artists: Katarzyna Gwoździk, Michał Wojciechowski, Paweł Żugaj, Radosław Grec, Miguel Alonso
FX Artist: Kamil Kryński
Colourist: Simon Astbury
Rendering & Com
Juice
Film showcases a partnership between Meituan and the iconic Transformers franchise. Juice embarked on a two-month journey to bring this visually stunning project to life. Attention to detail was given to create intricate 3D models by photo-scanning Transformers toys. Meituan's character was redesigned, resulting in a new appearance. The film features dramatic environments and lighting, contributing to its epic feel. The audio and music were expertly composed and mixed by Juice's in-house team. Through teamwork, Meituan and the Transformers convey a positive message to the brand audience.
CREW
Post-production: Juice
Head of CG: Tomasz Dyrduła
CG Supervisor/Art Director: Jakub Wrzalik
Head of Production: Maciej Gołębiowski
Producer: Radosław Idczak
Art Lead: Wojciech Magierski
Asset Lead: Mieszko Łaciński, Katia Vasylenko
Environment Lead: Kacper Kyc
Lightning & Rendering Lead: Andrzej Sykut
Animation Lead: Tomasz Woroniak
Compositing Lead: Selim Sykut
Concept Design Artists: Rafał Gosieniecki, Wojciech Magierski, Przemysław Nawrocki, Mateusz Michalski, Katia Vasylenko
DMP Artist: Wojciech Pijecki
Assets Artists: Denys Karpenko, Valeriia Hodovanets, Maciej Jasiński, Kacper Kyc, Łukasz Podwysocki, Serhii Sidko, Ewa Plecka, Weronika Słodowy
Lightning & Rendering Artists: Jarosław Handrysik, Tomasz Gugała, Mikołaj Lalak, Karol Próba, Łukasz Walicki, Kamil Kryński
Animation & Layout Artists: Tymoteusz Juras, Michał Wojciechowski, Paweł Żugaj, Katarzyna Gwoździk
Rigging Artist: Tymoteusz Juras
Simulation & FX Artists: Kamil Kryński, Paweł Pojedynek, Wojciech Magierski, Pierre Magnol
Compositing Artists: Szymon Jaskuła, Przemysław Czapla, Krzysztof Łucki, Selim Sykut, Grzegorz Żołnowski, Tomasz Głowiak
Color Grading: Szymon Jaskuła, Jakub Wrzalik
Conform/Data Wrangling: Jakub Wrzalik, Grzegorz Kapelczak, Tomasz Herbst
IT Team: Jarosław Ćwirzeń, Bartosz Schmar
Pipeline Developer: Tomasz Szymski, Przemysław Wiktorek
Team Coordinator: Maciej Tunikowski, Emilia Dziekan
Client: Lasallefood
Agency: BBDO Indonesia
Production: Nayfosindo Production
Executive Producer: Fairus Sofyan
Director: Eric Will
DOP: Joel Cartier
On-set VFX Supervisor: Tomasz Runowicz