Commercials - VFX
Asda - Have your Elf a merry Christmas
Framestore
In order to seamlessly integrate classic footage into an all-new production, Framestore relied on meticulous planning and deft-touch VFX techniques. Having skilfully rotoscoped Buddy out of the original film, the team helped fit an entire new world around him that was faithful down to the last eye-line, shadow and cast interaction. Intricate match grading then provided the final festive touch, bringing our modern world closer to the look, feel and spirit of the beloved original film.
CREW
VFX: Framestore
Creative Director: Kamen Markov
VFX Supervisor: Jules Janaud
Compositing Supervisor: Ben Taylor
Compositing: Kamen Markov, Ben Taylor, Sam Meisels, Alice Locuratolo, Ewelina Freuer, Jack Neale, Alessio Perico, Julia Caram Wolters, Lindsey Lo Presti, Simon Stoney & Joan Marques
DMP: Cedric Profjit, Henry South
Flame: Paul O'Brien
CG: Adam Smith & Victoria Stuart
Layout; Micaela Arslanian & Oliver Cordwell
VFX Editorial: Humberto Reynaga & Micah McLeod
Paint/Roto: Basim Kadhim
Head of Advertising: Helen Weil
Executive Producer: Anna MacDonald
VFX Coordinators: Robyn Goncalves-Borrageiro, Chloe Dunn & Poppy Chadwick
Production Assistant: Bryony Murray
Data Services: Nick Rafferty, Ed Brown, Oluwaseun Adeleye & Asher Hunt
Lidar Scanning: Framestore Pre-Production Services
Production Manager (FPS): Noah Ensus
Technical Director (FPS): Harsh Baburajan
Brand: ASDA
Senior Director, Brand Communications & Marketing: Stephi Brett-Lee
Head of Campaigns: Rebecca Holmes
Campaign Manager: Amy Kennedy
Production Manager: Claire Ibbotson
Creative Agency: Havas London
Chief Creative Officer: Vicki Maguire
Chief Client Officer: James Fox
Creative Director: Dan Cole, Andy Garnett
Associate Creative Director: Rob Greaves, Sam Daly
Head of Production: Katie Keith
Head of Film: Louise Bonnar
Production Lead: Olivia Riddle
Senior Producer: Adam Henderson, Barney Ferguson
Producer: Rhy Hogan
Assistant Producer: Ella Myerscough-McClymont
Production Company: Rattling Stick
Director: Daniel Kleinman
Executive Producer: Johnnie Frankel
Producer: Amy Appleton
DOP: Ben Smithard
Grade: Company3
Colourist: Steffan Perry
Colour Assist: Adam Stannard, Alex O'Brien & Santino Napolitano
Executive Producer: Ellora Soret
Previs: The Third Floor
Managing Director (TTF): Marcus Alexander
Visualisation Supervisor (TTF): Andrew McCully
Line Producer (TTF): Helen Langley
Previs Co-ordinator (TTF): Anja Woller
Editor: Eve Ashwell @ The Assembly Rooms
Sound: Sam Ashwell @ 750