COMMERCIALS - ANIMATION
Coca-Cola - Lunar New Year 2023
Coca-Cola China commemorates the Year of the Rabbit with this wholesome film about the poignancy and hopefulness of change. In preparation of Lunar New Year festivities, the film’s protagonist, Grandmother Rabbit, keenly cooks her specialty dumplings for her family - a tradition which she has cherished for years. However, upon leaving her serene burrough for the bustling big city, she grows anxious about the delicacy she has laboured over - how will it fare against the modern treats that her Grandson and great-grandchildren are accustomed to? It is certainly fitting that in the Chinese Zodiac, the Rabbit represents courage, for Coca-Cola’s Grandmother Rabbit embodies just that. She exhibits the courage to stay true to herself, realising that the world around her may change, but the important things - being surrounded by family - will always be magic.
Client - Coca-ColaCreative Director - Charlotte Sng Senior Creative Manager - Elsa Gu Brand Director - Jason Wu Creative Agency - Ogilvy Shanghai Chief Strategy Officer of Ogilvy Asia - Arvind Srivastava Arjun Vedanayagam - Strategy Director Group Executive Creative Director - Wei Fei Creative Director - Jimmy Wang Creative Director - Tommy Tang Creative Group Head - Eve Liu Senior Copywriter - John Daly Vice President - Ole Luk Senior Account Director - Queenie Shou Account Executive - Adrian Xing Head of TV - Eric Lai Production Company - UnlistedManaging Director/Unlisted - Katie Mackin Executive Producer/Unlisted - Anita Emor Producer/Unlisted - Julie Murnaghan Producer/Unlisted - Summer Xie Animation Company - Hornet Director/Hornet -Yves Geleyn Managing Partner/Hornet - Hana Shimizu Executive Producer/Hornet - Marty Geren Producer/Hornet - Hanna Smith-Ide Head of Production - Karen Lawler Head of Creative Development - Kristin Labriola Production Supervisor - Dez Stavracos Production Coordinator - Judy Tam Talent Coordinator - Jon Chun Senior Editor - Anita Chao Editor - Matthew Sandager Assistant Editor - Cole Bannick Storyboard Artists - Steph Dere, Kaycee Nwakudu, Sami HealyCharacter Designer - Peter de Sève Designers - Margaux Zinsner, Hannah Kim Environment Designers - Chiara Benedetti, Thomas Dubois, Alexis Liddell Matte Painter - Tristan Ménard CG Lead - Corey Langelotti, Richard Kim CG Modelers - Angeline Rivera, Constance Bensen, Chris Cruz, Super Dope CG Riggers - Corey Langelotti, Richard Kim CG Grooming - Super Dope CG Animation - Matt Corsillo, Tom Shek, Meg Oswalt, Hee Jin Kim, Nicholas Christie CG Animation Support - Tania Florit, Zoey DangCG Look Development - Super Dope, Alvin Bae, Natalia Perez MelendezCG Lighting & Rendering - Richard Kim, Cody Chen, Sylvia Apostol, Laney Lai, Nicole Noel CG Compositors - Paulo Dias, Andy Malvasio, Fred Kim Original Score/Sound Design + Mixing - Ambrose Yu