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aeaf 2017 entries

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AEAF Entries aartists in motion AEAF Speakers Program
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At AEAF, motion graphics artist Simon Bronson at Method Studios Simon bronson shimmer
will talk about new techniques he has developed, and using unusual
new online sources of inspiration for his work.

Simon Bronson Puts Graphics into Motion at AEAF

Simon bronson shimmer

At AEAF, Simon Bronson, currently Head of Design at Method Studios in Melbourne, will speak about exciting new techniques and tools he has developed for motion design. Based on some of his own recent projects, he will show how he has used motion capture with Cinema 4D, and leveraged plugins like Plexus and Particular to make digital work look less digital. He has also been discovering unusual new online sources of inspiration ranging from Instagram, free assets and 3D Warehouse for SketchUp to mobile apps such as Trimaginator, Glitch! and 8bit Photo Lab.

Digital Media World talked to Simon about his background and what led him to become a motion graphics artist who likes experimenting and using the environment and people around him as direct inspiration for his work. “I came to design in a roundabout way, having first studied film and photography,” he said. “It also comes from working my way up in video production, from carrying tripods for camera operators, to sound recording and then as a video editor.

AEAF 16 - 17 August 2016
Register to attend AEAF 2016

AEAF Speaker Lineup & Session times at a glance

16 August

AEAF VR Hub - VR projects  for you to experience  throughout the event

11am 16 August
Practical advice on how to get animated features, TV series and other long form projects off the ground and into production.

Stefan Wernik
Co-Director of The Magnificent Itch

12 noon 16 August

Tracey Taylor, Executive Producer
and General Manager
The Pulse

1pm LUNCH BREAK & Networking

2pm 16 August
Dane Maddams Executive Vice President
& Mick Hammell
Head of production

3pm 16 August
Simon Bronson
Motion Designer / Head of Design - Method Studios, Melbourne

4pm 16 August
Simon Maddison VFX Supervisor Cutting Edge
and CG & VR Lead, Aevar Bjarnason

5pm 16 August
PANEL SESSION - with the day's speakers

5:30pm 16 August
NETWORKING and R&R in the Chauvel bar

17 August

10am 17 August
CINEMA 4D AND AFTER EFFECTS  Innovative use of Cinema 4D and
After Effects in creating motion graphics
Tim Clapham
Creative Director

11am 17 August
Scott Geersen
Director and Titles Designer

12 noon 17 August
Colin Renshaw
VFX Supervisor Co-founder Alt.vfx

1pm LUNCH BREAK & Networking

2pm 17 August
Glenn Melenhorst
VFX Supervisor

3pm 17 August
Paul Butterworth
Visual Effects Supervisor - Director
Animal Logic
Paul will share the innovations and creative processes as they evolved on his
most recent projects at Animal Logic

4pm 17 August
Weta Digital is one of the world’s premier visual effects companies. Led by Senior Visual Effects Supervisor Joe Letteri,
Weta Digital is known for uncompromising creativity and a commitment to developing innovative technology.
Weta will talk about their ground breaking VFX work - detailssoon,  keep looking.

5pm 17 August

DISRUPTION - The future of VFX

PANEL SESSION with AEAF's speakers about disruptive new ways of creating, distributing and experiencing visual content using: Cloud services - Light Field technology - VR and immersive storytelling and more.

5:30pm 17 August
Drinks Reception & networking

7-8:30pm 17 August

After Awards drinks and networking


AEAF Schedule

Speaker Program
11am  - 5pm 16 August
10am - 5pm 17 August

5:30pm 16 August
NETWORKING and R&R in the Chauvel bar

AEAF Awards
Drinks Reception 6pm 17 August
AEAF Awards Screening 7:30 - 9pm
After Awards drinks and networking

AEAF VR Hub - VR projects  for you to experience  throughout the event

Chauvel Cinema 249 Oxford St Paddington 2021

Venue and Registration details

Full two-day Speaker program and AEAF Awards Screening,

Early Bird price with discounts for multiple bookings

1 person $145
2 - $138 per person
3 - $131 per person
4 - $125 per person
5 - $119 per person
plus gst

AEAF Awards Screening ONLY -  with discounts for multiple bookings
1- person $32
2 - $30 per person
3 - $38 per person
4 - $27 per person
5 - $25 per person
plus gst

For enquiries or special requests including group discounts - please call or email us. This email address is being protected from spambots. You need JavaScript enabled to view it. Tel 02 9332 2822

Chauvel Cinema 249 Oxford St Paddington 2021

Simon bronson IMG 1968

“Discovering VFX through making no-budget film clips, I did an internship at a broadcast graphics house. I fell in love with After Effects and started educating myself by learning from as many talented artists as I could. I'm still learning all the time from my colleagues and the freelancers who work with Method Studios.”

His sources of inspiration start with his years growing up in the 1970s and ‘80s - he still feels a pang of nostalgia for the early computer graphics and video games. Simon said, “There is a minimalism there that had as much to do with the limitations of computer power as with aesthetics. As a teenager I loved to develop and print my own black and white photography, probably more than the capture of the subject matter itself. I suppose I'm caught between these two worlds.

“One of my idols is David Lynch who is very low-tech and is a master filmmaker. He is one of the true 20th century artists who lets his audience bring their own interpretation to his work rather than shoving it down their throats. I'm very impressed with Elastic’s Patrick Clair and Raoul Marks’ work, in particular their ‘True Detective’ titles, which have been a benchmark for titles over the last couple of years. Clients are always referencing those titles!

Simon bronson Toyota Prius

"Seeing the talented artists who have talked at the events I have been speaking at, such as Pause Fest and Melbourne Motion, is also inspiring, from character designers to VFX wizards and illustrators.”

Simon is pleased to see now that motion graphics are no longer confined to user interfaces in films or, as he describes it, “funky logo resolves for Coke”. He said, “They're part of our lives everyday. When we look at our smart phones, the principles of motion design are built into the operating systems and apps to seduce us and to keep us engaging with them."

Simon has made a speciality of using certain plugins such as Form, Particular and Plexus in new, original ways. He passed on some tips on how to seek out the ones that will work for a particular artist or project, and make the most of it. “You have to do some digging to find out what pieces of software are being used for pieces you like, but keep in mind they're not a magic button to great work. I keep my eye on aescripts to see what tickles my fancy and play around seeing what they can do and how I can use them in my own workflow. I often share requests, questions or experiments with developers, which can be beneficial for both parties.

Simon bronson Pause method

“Plugins are a lot of fun, but it's so easy for them to become recognisable once everyone has jumped on the bandwagon and that certain look is established.  Using them sparingly and in different ways within a piece with strong design fundamentals is a way to stand out from the crowd.”

Because telling stories is the heart of all graphics projects – advertising, idents, projections, music videos and others - Simon also shared a few ideas on some processes he goes through, with his team or clients or just himself, that help turn stories into graphical elements he can build designs from.

”Working out the core concept, desired audience and feeling to be conveyed is the bedrock of the project,” he said. “Usually we gauge the direction from collecting a few pages of reference material and presenting them in PDF form. Pinterest has become my best friend. Once you've found a great image, it can suggest similar material or link you to other directions, organically.

Simon bronson MANUA

“When the style is narrowed down, a style frame or two serves as the ‘beauty frame’ that will often help convince the agency and client that this piece is going to look great! Storyboarding is essential, whether it be rough sketches while doodling during a conference call, up to refined boards from a professional illustrator.

“Depending on size, the complexity of the project will determine how big a team is necessary and how to run it. Some of the projects I work on at Method Studios can range from a solo project to a team of ten in-house artists plus freelance talent. No two jobs are alike and it's important to be flexible, especially with anxious clients who need regular reassurance.”

Simon also considered motion design from the point of view of the audience. “To most people, the animation might be the most memorable part of a project - it’s what they first notice, it sticks with them - but it’s only a small part of it.

"For an artist, though, a good design is probably the foundation, before you start to think about animation. Then you can consider the brief, audience and what assets there are to work with. Is this a 2D or 3D project? What if this object spun like this, how about we use that cool plugin we’ve been dying to try? And so on. While we do need to consider animation from an early stage, we usually produce an animatic as the framework for the entire project first. But, once the animatic is approved, the fun stuff begins!”